ALWAYS

A SOLID GROUND

Urberg

THE BRIEF

Build a solid brand for affordable outdoor essentials and equipment

THE CHALLENGE

The word URBERG refers to the mountains formed during the world’s oldest development period. It’s the foundation of life as we know it. A brand for those who truly love the outdoors, as well as those who only identify as outdoor people by their wardrobe. We needed a strategy and creative platform that could embrace both.

THE SOLUTION

By creating a unified brand platform – ‘Always a Solid Ground’ – that established rules for our on- and offline presence, we enabled ourselves to communicate clearly and consistently to all our customers. Together with Tareq Taylor & Hans Fahlin, our brand ambassadors, we created engaging and visually striking stories about their special bond with nature – putting Urberg at the centre. We increased both return on investment and brand metrics, and developed a recipe for creating effective and engaging content for Urberg and the mother brand – Outnorth.

+9 million

impressions.

50%

increased brand awareness.

35%

Reach in the target group.

340%

Increased digital ROAS.

650.000

video views.

Highest

sales ever recorded in the campaign period.

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Belong Agency Sweden is a full-service agency using creativity to solve business problems and build brands that belong in culture.

Eriksbergsgatan 8A, Stockholm, Sweden