Eniro/Krak/

De Gule Sider

Campaign elements:

Content-hub

Video

Strategy

Online articles

Infographics

The brief

Strengthen the brand image in the Nordics

The challenge

Eniro wanted to create awareness and a better understanding of the services they provide to small and medium-sized businesses, while also staging themselves as a local alternative to large international search engines.

The solution

We created a concept stemming from all the great stories found within the small and medium-sized businesses who use the platform, portraying the passion and local relevance Eniro’s wide range of clients posses. The stories were documented in engaging videos, articles and photographs distributed through Eniro.se in Sweden, the Norwegian affiliate Guldesider.no, Krak.dk in Denmark.