Eniro/Krak/
De Gule Sider
Campaign elements:
Content-hub
Video
Strategy
Online articles
Infographics
The brief
Strengthen the brand image in the Nordics
The challenge
Eniro wanted to create awareness and a better understanding of the services they provide to small and medium-sized businesses, while also staging themselves as a local alternative to large international search engines.
The solution
We created a concept stemming from all the great stories found within the small and medium-sized businesses who use the platform, portraying the passion and local relevance Eniro’s wide range of clients posses. The stories were documented in engaging videos, articles and photographs distributed through Eniro.se in Sweden, the Norwegian affiliate Guldesider.no, Krak.dk in Denmark.